It is a requirement
of all top divsion clubs to submit a customer charter to the Premier
League. This customer charter covers ticketing (home and away), racism,
disabled facilities, consultation, merchandise etc
LFC's updated
customer charter for season 2002-2003 is shown below. There have been
a number of improvements in the charter - many relating to points
laid out by ILSA in our meeting with Rick Parry.
We would advise
anyone to quote the relevant section of the charter in any communications
you have with LFC.
If you do not receive
a satisfactory reply to your communication, send a copy to the Football
Association as they closely monitor club charters. Please note
that Jonathan Hargreaves has taken over from Bryce Morrison as the
person responsible for the charter at LFC.
Liverpool Football Club Charter Season 2001/2002
Liverpool Football Club recognises the unique bond between the Club
and its supporters. It recognises and respects the invaluable contribution
the supporters make to the life of the Club. As such, the Club makes
every effort to ensure that it is open and accessible and communicates
as effectively as possible with its supporters.
1. ACCESSIBILITY
1.1 The Club continues to strive for wider access to matches through
the following methods:
1.1.1 The Club offers a broad range of ticket prices. Customers buying
more expensive seats or packages enable us to charge other customers
less for their tickets.
· From single match tickets and family tickets to corporate packages,
a range of tickets is available.
· In addition, all season ticket holders and Official Supporters'
Club members are admitted free to all reserve team matches.
· Tickets are also available for reserve team matches at £3
for adults and £1 for children.
1.1.2 More than 30% of tickets to each game are made available to non-season
ticket holders.
1.1.3 Concessions are available for senior citizens, and for junior
supporters. Discounted tickets are provided for supporters with a severely
restricted view of the pitch.
1.1.4 two areas of the ground are made available for the exclusive
use of family groups and junior supporters.
1.1.5 Help and assistance is provided for disabled supporters and their
Personal Assistants. Club Stewards are now being trained on disability
issues to ensure that we continue to meet our duties under the Disability
Discrimination Act. Tickets for wheelchair users and visually impaired
people and their Personal Assistants are available at heavily discounted
rates. The Club also provides audio commentary facilities for blind
and visually impaired supporters. Full details of facilities and ticket
allocation can be obtained by contacting Jill Haywood or Lynne Byrne
on 0870 220 2345 or by visiting the Club Website at www.liverpoolfc.tv
1.1.6 The Club offers free or reduced admission to replays of abandoned
games. If a match is abandoned before kick-off, ticket holders are entitled
to free admission to the rearranged match. If a match is abandoned after
kick-off, supporters are entitled to half-price admission to the pre-arranged
match. Non-season ticket holders must retain their original ticket stubs.
1.1.7 As a result of recent consultation with supporters, the Club
is currently looking at ways of providing alternative methods of payment
for season tickets.
1.2 Tickets for Cup competitions are offered at a variety of prices,
depending upon the competition and opposition. For example, tickets
for the majority of Worthington Cup games are heavily discounted, whilst
tickets for later rounds of the F.A. Cup and U.E.F.A. Competitions are
generally offered at the same rates as Barclaycard Premiership matches.
In addition, more tickets at concessionary rates are generally offered
for early rounds of the Worthington Cup. Tickets for Cup matches are
usually offered to season ticket holders in the first instance, and
then to the general public.
1.3 Refunds for all match tickets are given provided that the ticket
is returned to the ticket office not less than 48 hours prior to kick-off.
2. AWAY SUPPORT
2.1 The Club's supporters are allocated tickets for away matches as
follows: tickets go on sale to season ticket holders in the first instance,
and then if any remain, they go on sale to the general public. The hosting
club determines the cost of these tickets.
2.2 The Club does not charge admission prices to supporters of a visiting
club that are higher than those charged to our own supporters for comparable
accommodation. In particular our concessionary rates offered to senior
citizens and junior supporters apply to supporters of a visiting club.
The Club offers tickets for away disabled supporters at the same admission
prices as home disabled supporters. The Club also intends to offer tickets
for away visually impaired fans at the same admission price and with
the same facilities as home fans.
2.3 The Club abides by the F.A. Premier League Rules governing the
allocation of tickets to visiting clubs.
3. LOYALTY AND MEMBERSHIP
3.1 The Club operates a Priority Ticket Membership Scheme that enables
its members to have the opportunity to purchase match tickets for Barclaycard
Premiership matches. This Membership Scheme has a capacity of 10,000
members. The number of match tickets available under this scheme is
5,000
3.2 The Club is currently developing a Loyalty Scheme for the distribution
of tickets for Barclaycard Premiership Away fixtures, all Domestic &
European Cup competitions. It is anticipated that this Loyalty Scheme
will be fully operational for Season 2003/04.
4. CONSULTATION AND INFORMATION
4.1 The Club consults supporters on a regular basis through the following
methods:
· Regular dialogue and meetings with local community groups
· Meet with recognised supporters associations/groups upon request
· Twice yearly community news brochure
· Premier League supporter panels
· The annual Premier League fans survey
4.2 The Club publicises its position on major policy issues in the
Matchday magazine and on the Club website at www.liverpoolfc.tv
4.3 The Club is in regular consultation with shareholders, sponsors,
and the local authority. The Club also regularly consults with members
of the local community, residents' associations and organisations concerned
with the development and regeneration of the Anfield area such as the
North Liverpool Partnership and the Stanley Partnership. The Club recognises
its role as a major investor in the Anfield and Breckfield area and
as such takes a positive interest in the regeneration of the area.
4.4 The Club gives the earliest possible notice of any changes to its
ticketing policy and the reasons for the changes.
4.5 The Club, through the Kit manufacturer, undertakes research on
the design and number of new Strips.
5. COMMUNITY ACTIVITY
5.1 The Club recognises the role it can play in generating and supporting
activity both in the local community and the wider football community,
and is actively involved in a number of schemes:
5.2 Football coaching & tournaments - This includes coaching for
boys and girls in mainstream schools, as well as for adults and children
with special needs.
5.3 Education - The Reducate Study Support Centre is a learning centre
located in the Kop Grandstand, which aims to maximise the potential
of school pupils and raise their motivation. A partnership between the
Club, the D.F.E.E., the local education authority, and with support
from commercial sponsors and the Liverpool Universities, it provides
after-school tuition in a relaxed and informal setting. Teaching is
structured to enhance school education and provide individual attention,
and focuses on Literacy, Numeracy, I.C.T. and Independent Learning Skills.
The Centre also runs Summer schools and daytime literacy and numeracy
mornings. Attendance for all courses is voluntary and is currently running
at over 90%. Demand is high and a range of educational materials unique
to the Club is available to all schools, thus ensuring wider access
to the facility.
5.4 Performing and Visual Arts - The Club is involved in promoting
issues such as anti-racism and anti-drug and crime messages through
the media of performing and visual arts.
5.5 Anti-racism initiatives - The Club supports the aims of leading
initiatives such as 'Kick it Out' to tackle problems of racism in the
game.
6. MERCHANDISE
6.1 All home replica Strips have a minimum lifespan of two seasons.
All away replica Strips have a minimum lifespan of one season.
6.2 The Club provides swing tickets attached to each replica Strip
stating the season that the Strip is in use.
6.3 Details of the next intended change of kits are available from
the club shop.
6.4 The Club carries out its obligations under the Premier League Rulebook
to prevent price fixing in relation to the sale of replica Strip.
6.5 The Club offers refunds on merchandise in accordance with its legal
obligations.
7. STAFF CONDUCT
7.1 It is the policy of the Club that there should be equal opportunity
for all. This applies to external recruitment, internal appointment,
terms of employment, conditions of service and opportunity for training
and promotion regardless of sex, marital status, creed, colour, race,
age, disability, sexual orientation or ethnic or national origin and
the Club is committed to the development and promotion of such equality
of opportunity. The policy also applies equally to the treatment of
our customers, clients and suppliers.
8. CUSTOMER SERVICE
8.1 To avoid potential confusion, Liverpool Football Club prefers all
complaints to be made in writing via e-mail, fax or letter, and will
respond to them in like form or by telephone. In the first instance,
Liverpool Football Club encourage customers/supporters to contact the
department relevant to their complaint. That department is then committed
to acknowledge receipt within 5 working days and will endeavour to provide
a specific response within 10 days working days of this acknowledgement.
In the event that you feel your complaint has not been dealt with promptly
or satisfactorily by the department concerned, Liverpool Football Club
requests that you contact in writing Mr. Jonathan Hargreaves, who has
overall responsibility for the Customer Charter.
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